Tuesday, 7 August 2012

Seeing is believing: lessons from Africa

CC BY Aidan Jones
There are many remarkable success stories resulting from our work, but we don't always get to hear them. Do we need to? Not entirely, but it's reassuring to know that our efforts are paying off. What does matter is that these stories are shared with other people to whom the interventions can make a life-changing difference.

'Seeing is believing' is a saying coined hundreds of years ago implying that only physical or concrete evidence is convincing. Biblical connotations aside, it is a concept that is the backbone of many extension and uptake strategies and the subject of many varied (and some interesting) academic articles, particularly in the science communication field.