Turn your thinking upside down was the advice to a group of Asian agricultural researchers who took part in a training program to become better communicators in Chiang Mai, Thailand, last week.
“Scientists start with an introduction, then their method, results, and finally outcomes and conclusions,” said trainer Jenni Metcalfe of E-Connect. “But when writing for the media, or even in a policy document, put your key messages up front to capture people’s interest.”
Eighteen people from Pakistan, India, Sri Lanka, Bangladesh, Nepal, Thailand, Vietnam, Indonesia and the Philippines attended the six day Master Class in on Communicating Research to Stakeholders organised by the Crawford Fund at Chiang Mai University.
 |
| Dr Chiranjeevi Tallapragada, Chief Economist, Livelihoods
and natural resource managment Institute, who is working on an ACIAR
climate change adaption project in India (M.Gyles) |